Amsterdam, October 24, 2024 — Adswag, the innovative developer of digital advertising solutions, has launched the Dynamic Branded Content platform with Azerion, the leading digital entertainment and media platform, as its launch partner. This new platform enables brands and advertisers to seamlessly distribute content across an extensive network of publishers with ease, focusing on automation and performance.

Dynamic Branded Content is designed to revolutionize how brands distribute their branded content. The platform integrates effortlessly with all publishers and provides advertisers with tools to distribute their content in an automated way, featuring real-time data and dashboarding along with precise targeting capabilities. This allows brands to reach their audience efficiently, with content that can be continuously optimized based on performance.

“With Dynamic Branded Content, we’re offering advertisers a completely new way to effectively distribute and optimize their content,” says Marcel Schuyt, Regional Manager Azerion Benelux. “Thanks to this advanced technology, we can take content distribution to the next level, providing our clients with more valuable insights, transparency, and measurable results.”

The launch of Dynamic Branded Content is the result of a close collaboration between Azerion and Adswag. While Adswag took responsibility for the entire platform’s development, Azerion brings its extensive network of publishers as the launch partner. This synergy enables brands to effortlessly distribute their content at scale across more than 100 publishers, while benefiting from Adswag’s technological innovations. Several successful campaigns have already been run for brands such as Volkswagen, Jack’s, BMW, BetMGM, Univé, and Lidl.

“We are proud to extend our partnership with Azerion,” says Sjoerd van der Meijden, Managing Director at Adswag. “Their network of publishers, combined with our technology, creates a powerful solution for advertisers seeking automated, performance-driven content distribution, with the added advantage of being fully accountable to performance KPIs.”